Just like you need to create a certain atmosphere for your guests to feel comfortable at a party, you need to create a certain atmosphere to ensure the customers in your store will shop more. Lighting a retail space is not only an art, but there is a lot of science that has gone into it. Excellent lighting conditions not only control how your customers see the objects on display but also play a crucial role in how it makes them feel. In certain circumstances, you can also drive more conversion with the type of smart lighting you have in your store and control every step of the buyer journey process as they move from display to point of sale.
Here’s How Sengled Lights Can Improve Retail Customer Experience
1. Alter The Emotions
As I’ve mentioned before, Lighting plays a key role in not only displaying the products but also altering your shopper’s mood. Picking your lighting is important for a number of factors. The customer person you are targeting is one such factor that decides lighting. Their age, spending habits, the kind of products you sell. Are you trying to tell a story with your lighting or do you want to only focus on the product? You can use a variety of Sengled LED lighting products to alter the mood of your customer while they are shopping. From using bring LED lights in your showcase display to the soft glow of the Sengled Mood bulb to give them time to reflect over their decision.
2. Visual Cues
So much study has gone into how lighting affects a shoppers purchase decision that high brand stores spend thousands of dollars to design their lighting systems. They do this because they want to control every aspect of their shopper’s journey. Lighting plays a crucial role in where the customer will see and how long they’ll spend in a certain section of your store. If there is a particular location in the store that you want to focus ot make sure the place looks cool. By using the Sengled Element LED Lighting System you can change the temperature of the bulb from the palm of your hand. By using cool lighting in that location you ensure the customer spends more time browsing that area and picking from your most valuable items.
3. Improve Sales
Studies have shown that when stores offer brighter and friendlier lighting atmosphere the sales from the outlet tend to go up by almost 10% to 15% on average. Brighter lighting seems more inviting to customers who then tend to spend longer in the store and also spend more money there. While lighting is important, once the customer enters the store the sales staffs also have a large role to play. If they match the same bright personality and friendly atmosphere the lights are displaying it will add to the overall theme of the store. Sengled LED light bulbs are much brighter than your ordinary CFL and incandescent bulbs. They can also save you a ton of money because of how efficient they are to use.
4. Provide Entertainment
An important aspect that not a lot of people seem to consider is that while a customer is out shopping they want to have a good time. They are looking for an escape from the regular humdrum life and shopping provides them with that release. So when they choose to walk into your store if it has the same, lifeless, dry feeling they might not want to stay too long. A great way to keep them entertained if by playing the best tunes. You can use the Sengled Satellite Link LED system with JBL speakers to not only light up your store but provide the best acoustic experience in stores.
When thinking about lighting your store you don’t have to think only about making sure everything is seen. You have to dig deeper and think about how it makes people feel when they see something. If you’re looking to rebuild your store lighting system think about going with the more efficient LED lighting systems from Sengled.
We’ve now come to a point where we have started taking technology for granted. We do no longer have to worry about the little things in life like washing the dishes, our clothes. Even putting them to dry which seemed like an effort is now marginalized with the help of technology. Think about the smartphones you use on a daily basis and how they’ve completely changed the entire facet of communication and helped make the world a smaller place. News from across the world literally available to you within seconds. Then there are Sengled smart LED lights that make your home more convenient a comfortable just by being around. What would happen if all technology would disappear? We shudder at the thought of not going home to the best smart lighting system. Let’s look at some hypothetical scenarios.
What would life be like without smart lights?
1) An Increased Inconvenience
One of the first things that come to mind about life without Sengled Lights is the increase in inconvenience we would have to face. Can you think about all the times you’ve forgotten to turn off the lights and had to walk all the way back to the living room just to turn them off before returning to bed? These days thanks to Sengled smart LED lights you can control the lights in your home from the palm of your hands. Sengled even has the motion sensing LED lights that turn off as soon as there is no one in the room.
2) An Increased Spending
Another terrible side effect of not having any Sengled LED smart lights would be an increase in utility bills across the year. Sengled LED light help you save so much on your utility spends if they did not exist who then would you rely on to use electricity more efficiently, turn off automatically when not required, and adjust to change the atmosphere of the home? It would truly be a very inefficient home to live in.
3) An Increased Boredom
There have been plenty of occasions where the Sengled Pulse has set the entire tone of the night. From high-quality sounds from the stereo JBL speakers embedded in the casing to the ability to control the playlist without having to shuffle around the house and interrupt conversations. Another excellent Sengled product that I would really miss is the Sengled Mood. Apart from the music of the Sengled Pulse, the Sengled Mood is another smart LED lighting system that really changed the environment for the occasion without me having to put on extra lights and getting in decorators or too much additional effort.
4) Increased Pollution
Sengled Lights have been built keeping in mind the not just the user requirement but also that of the planet. Sengled is one of the first companies to build a carbon neutral smart LED light bulb. What does this mean? It means that any minuscule pollutants that Sengled may release into the atmosphere during the production of Sengled Element are negated by all the positive efforts the company is taking. For every Sengled Element light bulb, you purchase the company donates an amount to ensure that a plant is grown to increase the green cover in the country.
Obviously, life would go on without technology and definitely without Sengled LED lights but it just would not be the same. For one thing, I’m extremely glad that we’re living in a time where technology has made our lives so much more convenient. Also, companies like Sengled have given me hope for the future in an effort to save our planet for destruction. If you are considering getting better, smarter LED bulbs for your home, get Sengled.
There is a vast difference between your regular LEDs and the average Sengled Smart LED light bulb. While a majority of LED bulbs light up a room, Sengled LEDs do so much more. They’re smarter than your average LED and for the features they provide, they’re affordable too. If you are thinking about replacing your home lighting systems, consider installing affordable smart lighting systems from Sengled. Here are features that will bowl you over.
Continue reading Top 4 Features Of Your Affordable Smart Lighting Systems From Sengled
A new year has dawned on us and it feels like so much has changed. It’s a year for new opportunities, new adventures. Unfortunately, even though some things might have changed but the threats that our loved ones face still stay the same. You need to take every measure to ensure the safety of your loved ones. One terrific way you can do this is by installing some smart security cameras in your home. Here’s how you can have a safer new year with Sengled’s smart camera systems.
Continue reading Have a Safer New Year with Sengled Smart Security Cameras